Robert Cialdini: 6 weapons of persuasion revealed:
- Reciprocity: We are socially obligated to return a favor. Th conversion factor here is to to unexpectedly give something of value to the potential customer, and thus they will feel obligated to return the favor.
- Scarcity: Through centuries resources has been scarce, and because of this, human being is hardwired into hoarding limited resources. We want have, what they can’t, and thus scarce resources are in high demand. Studies has shown that if a shop put their product up for sale only a limited period, they will actually sell more because the customers feel and urge the horde those while they can. Imagine if a product is a available for an eternity, then their is a risk that customers will just postpone their purchase, and thus never get around to ordering it.
- Authority: People are likely to comply with figures of authority. For instance, people are more likely to listen to health advice from a doctor compared to some stranger with no established authority. Thus you should strive to establish yourself as an expert in your field, if you want people to be interested in hearing your oppinion. The thing is that you cant just tell your potential customers how great you are yourself, because that is not very trustworthy. Its far more powerful if you get someone else to tell people how great you are or much experience you have.
- Consistency: Ask initially for a small commitment. People aim to be consistent with what they have publicly displayed earlier.
- Liking: People prefer to say yes to people they like. But who does people like? We like people who are similar to us. We like people who pay us compliments, and we like people who cooperates toward a common goal. Exchange personal relatable information about yourself, so that people can see themselves in you
- Consensus: People will look at the actions of others to decide what actions they should take them self. Tell you customers that for instance that 75% of people who visited this website, likes these posts. Point to what other are doing, and your visitors will do the same.